Event Strategist / Specialist At Asia Society for Social Improvement & Sustainable Transformation

Project Title Knowledge and Communications for Trade and Supply Chain Finance

Expert Position Event Strategist / Specialist

Work Type/Location Regional

Deadline of Submission April 4, 2025

Project Duration 12 months

Project Brief

The initiative aims to enhance knowledge dissemination and communication strategies for trade and supply chain finance. It focuses on promoting sustainability, digital standards, anti-money laundering measures, gender inclusion, and development impact through strategic marketing, digital content, and event support.

Key Activities:

• Strategic Planning: Develop and implement a 12-month communications and marketing plan.
• Content Development: Create and distribute digital and print materials, including reports, press releases, and social media content.
• Event Marketing & Support: Design marketing collateral for global, regional, and country-level events, and coordinate logistics.
• Multimedia Production: Develop videos, animations, infographics, and podcasts for knowledge dissemination.
• Social Media & Engagement: Strengthen outreach strategies, with a focus on LinkedIn.
• Project Management & Reporting: Track and analyze campaign performance, prepare reports, and ensure timely content delivery.

Scope of Work

The Event Strategist / Specialist is expected to deliver the following activities in support of the team:

1. Responsible for creating event awareness framework and own the calendar of activities.
2. Showcase good networks within the Asian region – event suppliers, logistics, curators and experts.
3. Conduct regular research within the Trade and Finance sector to identify relevant 3rd party events and conferences.
4. Strategizing and development on on-line events such as webinars, seminars and workshops.
5. In-charge of all the on-line event logistics to ensure successful hosting and facilitation of the events.
6. Work with creatives to refine and develop event collaterals – knowledge and marketing material.
7. Lead the planning of on-line webinars, regional workshops and seminars (technical and logistical planning)
8. Execute all the stages within pre, and post event marketing.
9. Ensure development of event marketable material before the event and post-event marketing assets such as videos, reports and summary.

Qualifications/ Requirements

Education/Training: Bachelor’s degree in Marketing, Communications, Business Administration, Event Management, or related field

Language: English

Professional experience:

• At least 7 years of experience in event strategy, marketing, or communications within the Trade and Finance sector.
• Proven track record in planning and executing online and offline events, particularly webinars, workshops, and regional conferences.
• Strong knowledge of digital marketing tools and platforms (e.g., LinkedIn, Twitter, email marketing).
• Familiarity with the Asian regional context and network of event vendors, suppliers, and partners.
• Excellent organizational, communication, and stakeholder coordination skills.
• Proficiency in content development and marketing collateral production.

Preferred Criteria:

• Worked in the development development sector and in the Asia region will be prioritized.